what we do
Go to Market Consultation
Strategic planning for your next product cycle is the core of our work. Our holistic approach to your business examines functional strengths of product, channel and distribution, positioning, and marketing communication. We can take you to launch, as well as map out your product life cycle marketing plan.
Public Relations & Comms Projects
Building a strong public perception of your product and brand is frankly everything. Great storytelling and compelling content are key. And while cycling and outdoor sports are "booming" thanks to the global pandemic, it is evermore difficult to gain attention in the increasingly noisy digital environment. With decades of experience leading global players and boutique brands , we can develop a right sized PR strategy for your needs. A few of the tools in our deep playbook include;
- Experiential media and VIP events
- Pop-up stores and promos
- Ambassador and affiliate deployment
Strategic Partnerships & Special Projects
Often there are compatible organizations with complimentary goals seeking a similar audience. We are embedded. Let us put our deep industry knowledge and long list of contacts to work. We'll explore new channels, strategic partners, or help discover new markets for your brand.