Contact us to discuss your needs and learn more about how we can help.

Go to market &
Business development
strategists

Guiding Cycling and Outdoor Brands to Marketplace Success

About Us

Addressing the media at the Amgen Tour of California

The Journey Here

Christopher is a brand strategy and marcom executive leader with 30 years of cycling and outdoor industry experience. A driven strategist and challenger to the status quo, delivering some of the most successful revenue results in our industry. From startups to global brands, breaking new ground in consumer engagement, experiential marketing, PR, and digital media strategy. Talk to us today about how we can support your growth and put you on a solid track to succes.

We'll hit the white boards and the web to develop a plan that works.

The Path

We know that no two brands or products are the same, and their marketing plan shouldn't be either. We will work with you to identify your brand values and what makes your product unique.

 We will work together and identify the opportunities and reveal the range of challenges to navigate, and deliver a comprehensive plan of action to get you to market, right where you need to be.

Your Success

Your brand is great, and you make compelling cycling and outdoor products. But it is crowded out there. Are you connected to your fans? Do you engage the tribes who should love what you do?  Let us guide you to market deploying more than 30 years of success and knowledge gleaned from the hard work at some of the biggest (and smallest) brands in cycling and outdoor. We will invest the time and guidance you need. Whether new to the market a legendary brand, together we will create brand story and path to market to that will let you partner with the tribes and consumers you need.