Communication Activation Strategy
For Cycling and Outdoor Brands
Communication Activation Strategy
For Cycling and Outdoor Brands
What We Do
Activate
Building a strong public perception of your product and brand is frankly everything. Great storytelling and a unique experience with your brand will make the difference. It is evermore difficult to garner attention in our increasingly noisy digital environment.
With 30 years of experience creating experiential camps for media, sales teams, and consumers, we will deploy our expertise in delivering your prescribed experience.
- Experiential media and VIP events
- Pop-up stores and promos
- Ambassador and affiliate deployment
Go to Market
Strategic planning for your next product cycle is the core of our work. Our holistic approach to your business examines functional strengths of product, channel and distribution, positioning, and marketing communication. We can take you to launch, as well as map out your product marketing plan.
Sustainability Strategy & Communication
Sustainability initiatives are an opportunity to not only act responsibly as a company, but secure a leadership role for your brand. Sustainability can sit at the core of your business and be a critical differentiator. However communicating your efforts clearly and authentically isn't easy easy. We have global and local experience helping entities pursue sustainability projects and to communicate their work appropriately. We'd love to help you take your next steps.
Strategic Partnerships & Special Projects
Often there are compatible organizations with complimentary goals seeking a similar audience. We are embedded. Let us put our deep industry knowledge and long list of contacts to work. We'll explore new channels, strategic partners, or help discover new markets for your brand.
Our Clients Include
The Journey Here
Christopher is a brand strategy and marcom executive leader with 30 years of cycling and outdoor industry experience. Leadership roles at SHIFT Active Media, Global Cycling Network, adidas, Mavic, SRAM, and others were part of his journey. Once called the "Cape Canaveral of Cycling," Chris has launched many of the products you know by name, building the experience and perspectives deployed today. From startups to global brands, Chris has been breaking new ground for brands in consumer engagement, experiential marketing, PR, and digital media strategy.
Your Path
We know that no two brands or products are the same, and their marketing plan shouldn't be either. We will work with you to identify your brand values and what makes your product unique.
We will work together and surface the opportunities and reveal the range of challenges to navigate, and deliver a comprehensive plan of action to get you to market, right where you need to be. Right where your customers are looking.